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Ministry of Tourism participated in ITB Berlin 2025

Published: Mar 08, 2025

By TIOLCorplaws News Service

NEW DELHI, MAR 08, 2025: THE Ministry of Tourism, Government of India, participated at ITB Berlin 2025, held from 4th - 6th March at Messe Berlin. ITB Berlin (Internationale Tourismus-Borse Berlin) is a major meeting point for the global industry including tour operators, travel agencies, hoteliers, transport companies, destinations, and tech companies. It offers unparalleled networking opportunities, facilitating partnerships and collaborations that help businesses grow and expand into new markets.

The India pavilion was inaugurated by the Ambassador of India in Federal Republic of Germany H.E Ajit Gupte in the presence of Mr Kandula Durgesh, Minister of Tourism, Andhra Pradesh and Mr Dharmendra Bhav Singh Lodhi, Minister of Tourism, Madhya Pradesh.

Germany continues to be one of the top ten source markets for inbound tourists to India, with 0.20 million Germans visiting India in 2023. State Governments of Andhra Pradesh, Gujarat, Uttarakhand, Rajasthan, Goa, Madhya Pradesh, Kerala amongst other States are participating at ITB to showcase their new destinations and products for the global market.  Ministry of Tourism is leading a delegation of almost 40 stakeholders from the Indian travel industry to showcase India's vibrant cultural diversity and the vast range of tourism products and immersive experiences. This initiative aligns with India's strategic goal to enhance inbound tourism and position the country as a premier 365 days global travel destination. The participation of the Ministry of Tourism at ITB Berlin provides a significant opportunity to the private stakeholders to reconnect and establish business connections with their counterparts and also promote new itineraries and immersive experiences.

The India Pavilion at ITB 2025 showcased the India's rich kaleidoscope of cultures, languages, and traditions, each contributing to its rich tourism landscape but also the gamut of niche tourism experiences such as spiritual & wellness, wedding, adventure and ecotourism and gourmet. The theme of the Pavilion revolves around sustainable tourism. The co-exhibitors at the India Pavilion included travel Agents, State Tourism departments from Andhra Pradesh & Chandigarh, IRCTC and other Tourism service providers.

Recently, gratis e tourist visa for foreigners travelling to India under the Chalo India initiative was announced, which is valid till 31st March 2025. The Chalo India initiative was launched by the Prime Minister of India to engage the Indian diaspora for promoting India to their non-Indian friends. As part of this initiative, the Indian diaspora can invite their non-Indian friends to explore the grandeur of Incredible India, to visit the country on gratis e tourist visa .

A revamped Incredible India digital portal www.incredibelindia.gov.in has also been launched recently along with the Incredible India Content Hub. The Incredible India Content Hub is a comprehensive digital repository for the use of diverse range of stakeholders and travellers. The Incredible India Digital Portal is a tourist-centric one stop digital solution designed to enhance the travel experience for visitors to India.

The Mahakumbh, which is one of the largest and breath-taking religious congregations in the world, recently concluded at Prayagraj, Uttar Pradesh. The sacred event, which lasted about 44 days, reaffirmed India's stature as a global spiritual destination.

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