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TRIFED enters into MOUs with Reliance Retail, HCL & Torajamelo Indonesia

Published: Feb 21, 2025

By TIOLCorplaws News Service

NEW DELHI, FEB 21, 2025: TRIFED has been taking various visionary steps towards tribal empowerment and to bring the tribal population towards mainstream empowerment. One such initiative in this direction is partnerships of TRIFED with Reliance Retail, HCL Foundation, and Torajamelo Indonesia to facilitate tribal businesses for elevating lakhs of tribals from the rural India to a mainstream National level.

Memoranda of Understanding (MoUs) were signed on 19th February during the ongoing flagship event 'Aadi Mahotsav,' held at Major Dhyan Chand National Stadium in the National Capital from 16 to 24 February 2025, marking a pivotal step in ensuring the implementation of the B2B approach and augmentation of the tribal product market.

These MoUs were exchanged by General Managers of TRIFED with Mr. Pradeep Ramachandran, Senior Vice President of Reliance Retail, Dr. Nidhi Pundhir, Global CSR Head of HCL Foundation and Ms Aparna Saxena Bhatnagar, CEO of Torajamelo, Indonesia respectively in the presence of Ashish Chatterjee, Managing Director, TRIFED on various aspects leading to the socio-economic development of tribal communities across the country.

The principal objective of the MoU with Reliance Retail is to supply tribal products in bulk to Reliance Retail; this collaboration will also help to provide sustainable sourcing initiatives, branding, and promotions of tribal products.

The HCL Foundation will assist in establishing long-term collaborations with tribal artisans to provide capacity building and new training to enhance the product portfolio and promotion of existing products through their various platforms.

The collaboration with Torajamelo will assist in expanding international marketing and sales channels for Indian tribal products in Indonesia. This will not only open up new markets for Indian tribal artisans but also foster a unique cultural exchange between artisans.

TRIFED has been organizing "Aadi Mahotsav - National Tribal Festival" to provide direct market access to the tribal master craftsmen and women in large metros and State capitals. The theme of the festival is "A Celebration of the Spirit of Entrepreneurship, Tribal Craft, Culture, Cuisine, and Commerce," which represents the basic ethos of tribal life.

Droupadi Murmu, Hon'ble President of India, has inaugurated the festival in the August presence of Jual Oram, Union Minister for Tribal Affairs, Durga Das Uikey, Union Minister of State for Tribal Affairs Bansuri Swaraj, Hon'ble Member of Parliament, New Delhi and other dignitaries on 16th February 2025.

With this and several other ventures, TRIFED continues further with its efforts to enable the economic welfare of these communities and bring them closer to mainstream development.

About TRIFED :

*TRIFED is an organization under the Ministry of Tribal Affairs, Government of India, dedicated to the socio-economic development of tribal communities through the marketing development of tribal products.

About Reliance Retail :

*Reliance Retail is an Indian retail company and a subsidiary of Reliance Industries. Founded in 2006, it is the largest retailer in India regarding revenue. Its retail outlets offer foods, groceries, apparel, footwear, toys, home improvement products, electronic goods, and farm implements and inputs. As of 2023, it has over 245,000 employees at 18,000 store locations in 7,000 towns

About HCL Foundation:

*HCL Foundation (HCLF) was established in 2011 as the corporate social responsibility arm of HCL Tech in India. It is a value-driven, not-for-profit organization that thrives in contributing toward national and international development goals, impacting the lives of people and communities through long-term sustainable programs.

About Torajamelo:

*TORAJAMELO aims to alleviate poverty by creating a sustainable eco-system focused on women in indigenous rural communities. TORAJAMELO is an ethical fashion lifestyle brand that showcases Indonesia's stories to the world while catering to both B2B and B2C customers. AHANA by TORAJAMELO was established in 2023 as a movement dedicated to driving the widespread adoption of responsible consumption, enabled by locally curated sustainable brands and products.

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