TCS launches Cloud-based subscription solution for media clients
Published: May 14, 2021
By TIOLCORPLAWS News Service
MUMBAI, MAY 14, 2021: TATA Consultancy Services (TCS) launched a Cloud-based intelligent subscription solution leveraging the SAP Business Technology Platform, to help the media and publishing industry to shift to subscription-based order-to-cash processes for physical and digital content.
"The media and publishing industry has moved away from traditional one-off selling to a recurring revenue model based on consumption," the company noted in a press release.
Moreover, end consumers are looking for flexible 'pay per use' or 'time-bound subscription' options to enable 'pay for value,' which has led enterprises to adopt customer-centric experience models that ensure long-term customer engagement.
"TCS' Intelligent Subscription solution addresses this need by leveraging artificial intelligence and machine learning to personalize content curation and offer recommendations based on user profiles, preferences, and past subscriptions," it added.
This helps enterprises sell digital experiences and adopt new subscription and pricing models. The single source platform for digital and physical content, enables enterprises to bundle their offerings to deliver better value to end consumers.
The solution is part of SAP's industry cloud solutions for the media industry and can be adopted by enterprises across industries looking to set up new subscription or consumption-based business models on a single, automated platform.
It enables greater cross selling or up selling to consumers, resulting in enhanced revenue growth, and improved engagement, leading to greater customer retention. Additionally, it is designed to enable significantly faster time to market and reduce the total cost of ownership of legacy applications.
